Case Study
Client: 3R Plumbing & Mechanical
Industry: HVAC & Plumbing
Services: Website Design, SEO, Advertising Management, Marketing Consulting
Scenario:
Problem:
3R Plumbing & Mechanical came to Club Creative with a problem: How could they grow their reach while being budget efficient? Our team took full stride and immediately dove in with actionable insights and buildouts. We completely overhauled their website from both a design aspect and page count. We restructured the way they were running ads and dramatically changed their online awareness
Project Goal
Project Overview
The project entails the development and implementation of a comprehensive marketing strategy aimed at enhancing brand visibility and driving customer engagement. Our team will conduct thorough market research to understand the target audience, identify key competitors, and assess market trends.
Once we have gathered the necessary insights, we will customize marketing initiatives, including social media campaigns, email marketing outreach, and content creation, to align with your business goals. The strategy will also encompass performance metrics to evaluate the effectiveness of each marketing effort, ensuring we adjust tactics as needed for optimal results.
The primary objectives of this project include:
Increase Brand Awareness: Position the brand prominently within the industry and engage with potential customers through various channels.
Drive Traffic: Utilize targeted advertising and SEO strategies to improve web traffic and lead generation.
Enhance Customer Engagement: Foster a deeper connection with the audience through interactive content and personalized communication.
Measure Performance: Establish KPIs to track success and identify opportunities for continuous improvement.
With a friendly and collaborative approach, we aim to partner with you to achieve remarkable outcomes, ensuring your brand stands out in a competitive marketplace.
Website Design
3R originally signed up for a website that gave them a great start to their business, but they were looking for something more extensive that could serve their growing business. With this buildout, we
Launched specific service pages
Launched hyperlocal landing pages for both general services and specific services
Launched a blog section with weekly blog posts
Search Engine Optimization
3R formerly had an old website built that had around 15 pages that were both non-efficient and weren’t too aesthetically pleasing. Within a 6 month period, we launched a new site with over 350 pages, weekly blog posts, 15,000 internal links and significantly increased the amount of inbound links that 3R was receiving to their site. All of these changes led to dramatic increases for search engine optimization. Additionally, 3R started ranking for hyperlocal results for over 23 cities.
3 Month Over 3 Month Comparison
6 Month Over 6 Month Comparison
Search Engine Optimization
3R formerly had an old website built that had around 15 pages that were both non-efficient and weren’t too aesthetically pleasing. Within a 6 month period, we launched a new site with over 350 pages, weekly blog posts, 15,000 internal links and significantly increased the amount of inbound links that 3R was receiving to their site. All of these changes led to dramatic increases for search engine optimization. Additionally, 3R started ranking for hyperlocal results for over 23 cities.
3 Month Over 3 Month Comparison
6 Month Over 6 Month Comparison
Advertising Management
3R was looking a for a tactical partner that could provide advertising consulting and creative assistance, which we delivered on. With an estimated 10-1 Return on Ad Spend, we delivered on their request
Google Ads
250,000+ impressions
16,000+ clicks
6% Avg Click Through Rate
450+ conversions
Facebook Ads
4,000,000+ impressions
400,000+ people reached
12,000+ clicks
1,000+ lead form conversions
Marketing Consulting
3R needed more than just a website, SEO and advertising help, they wanted advice on automating more and getting better creative campaigns rolling. We traveled to Pembroke, Massachussets with our Videographer and built two video ads that they use across social, TV and more. Additioanlly, we helped implement tracking tools like CallRail, Google Analytics & Hotjar for better conversion management.
This is David, our Project Manager at Club Creative. He’s the guy who will help you set up your initial consultation with the Club Creative Team.
Want to Transform Your Business like 3R did?
Whether you already have a game plan in mind or need help brainstorming helpful strategies to move your business forward, our team is here to help!