Welcome to Slims Research!
With Club Creative
Scope of Work:
Based on the comprehensive analysis of taste test results, this project aims to optimize the chicken product lineup to maximize consumer appeal and purchase intent. Key findings from the taste test will be leveraged to inform product development and launch strategies.
Key Objectives:
Prioritize Unsauced Chicken Bites
Evaluate Sauced Chicken Tender Bites
Key Objective: Prioritize Unsauced Chicken Bites
Develop a product launch strategy for unsauced chicken bites based on their strong performance across key metrics, including pre-taste and post-price purchase intent, likelihood to visit, and perceived quality.
Key Objective: Prioritize Unsauced Chicken Bites
Develop marketing and messaging strategies to capitalize on the positive value perception of the chicken products, emphasizing the strong correlation between product experience and consumer satisfaction.
Leverage Strong Value Perception
Key Objective: Evaluate Sauced Chicken Tender Bites
Conduct further research and analysis to identify optimal sauce options for chicken tender bites, focusing on flavor profiles that complement the product and drive consumer satisfaction.
Objectives in Action:
As part of the roadmap of objectives one and two, The Club Creative team is helping Slim Chickens facilitate a taste test at their Fayetteville, AK location. During this test, participants will be directed to the link in the section below to provide their feedback.
Fayetteville, AK - Thursday August 8th
Open Studies
Welcome to the Fayettville Slim Chickens Taste Test Research Study! Our key objective is to gather your feedback on our new chicken bites, both unsauced and sauced, to determine the most appealing product names and flavor profiles. Participant insights will help us refine menu offerings and ensure we deliver the best possible dining experience. We're excited to have you join us and look forward to your valuable input!