A
AIDA: Stands for Attention, Interest, Desire, Action. It's a marketing model that outlines the steps a consumer goes through before making a purchase.
Affiliate Marketing: A type of performance-based marketing where individuals or businesses earn a commission for promoting another company's products or services.
Account-Based Marketing (ABM): A marketing strategy that focuses on targeting specific accounts or high-value customers.
Advergaming: The use of games to promote a brand or product.
Awareness: The level of recognition and familiarity a brand has among consumers.
Advertising: Paid promotion of products or services through various media channels.
Analytics: The process of collecting, analyzing, and interpreting data to understand customer behavior and improve marketing strategies.
Advertising Research: The process of gathering and analyzing data to inform advertising decisions.
Affiliate Network: A platform that connects advertisers with publishers who can promote their products or services.
Attribution: The process of determining which marketing channels or tactics were responsible for a conversion or sale.
B
Brand Awareness: The level of recognition and familiarity a brand has among consumers.
Brand Identity: The unique characteristics that define a brand, including its name, logo, tagline, and messaging.
Brand Ambassador: An individual who represents and promotes a brand.
Brand Guidelines: A set of rules that govern the use of a brand's assets, such as its logo, colors, and typography.
Backlink: A link that points to a website from another website.
Brand Equity: The value associated with a brand, which can include factors like brand recognition, loyalty, and reputation.
Brand Positioning: How a brand is perceived by its target market relative to competitors.
Brand Architecture: The hierarchical structure of a brand portfolio, including the relationship between different brands.
Brand Storytelling: The use of narratives to connect with customers on an emotional level.
Bounce Rate: The percentage of visitors to a website who leave after viewing only one page.
C
Call to Action (CTA): A prompt or instruction encouraging a consumer to take a specific action, such as making a purchase, signing up for a newsletter, or downloading an app.
Conversion Rate: The percentage of visitors to a website or landing page who take a desired action, such as making a purchase or signing up for a newsletter.
Customer Acquisition Cost (CAC): The cost of acquiring a new customer.
Customer Relationship Management (CRM): A system for managing interactions with customers and potential customers.
Copywriting: The art of writing persuasive and effective marketing copy.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.
Customer Lifetime Value (CLTV): The total revenue a customer generates for a business over their lifetime.
Customer Journey Mapping: The process of visualizing the steps a customer takes when interacting with a brand.
Customer Satisfaction: The level of happiness or contentment a customer feels with a product or service.
Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it.
D
Demographics: The statistical characteristics of a population, such as age, gender, income, education, and occupation.
Digital Marketing: The use of digital channels, such as websites, social media, and search engines, to reach and engage customers.
Data-Driven Marketing: The use of data and analytics to inform marketing decisions.
Digital Asset Management (DAM): A system for storing and managing digital assets, such as images, videos, and documents.
Drip Marketing: A series of automated emails sent to potential or current customers over time.
Direct Marketing: A form of marketing that involves communicating directly with potential customers, such as through email, telemarketing, or direct mail.
Display Advertising: Ads that appear on websites, apps, or social media platforms, often in banner or image formats.
Direct Mail: A form of marketing that involves sending physical mail to potential customers.
Dynamic Pricing: A pricing strategy that adjusts prices based on factors such as demand, time, and location.
Data Visualization: The use of visual representations to communicate data and information.
E
Email Marketing: A form of direct marketing that involves sending email messages to a list of potential or current customers.
Event Marketing: The use of events, such as conferences, trade shows, or product launches, to promote a brand or product.
Earned Media: Publicity that a brand receives through unpaid channels, such as media coverage or social media shares.
Employee Advocacy: Encouraging employees to promote a brand on social media and other channels.
Electronic Word-of-Mouth(eWOM): Online recommendations or reviews from customers.
Engagement: The level of interaction and involvement a customer has with a brand, such as liking a social media post or commenting on a blog.
Experiential Marketing: Creating memorable experiences for customers that connect them emotionally with a brand.
Email Marketing Automation: The use of software to automate email marketing campaigns.
Ephemeral Marketing: Marketing campaigns that are designed to be short-lived and create a sense of urgency.
Evergreen Content: Content that remains relevant and useful over a long period of time.
F
Frequency: The number of times a person is exposed to an ad or marketing message.
Focus Group: A small group of people who participate in a discussion about a particular topic.
Feature Creep: The addition of unnecessary features to a product or service.
Follower: A person who subscribes to or follows a brand or individual on social media.
Field Marketing: Marketing activities that take place outside of a traditional office setting, such as trade shows or in-store promotions.
Funnel: A visual representation of the customer journey, from initial awareness to purchase.
First-Party Data: Data collected directly from customers by a company.
Freemium Model: A business model where a basic product or service is offered for free, while premium features or services are available for a fee.
Feedback Loop: The process of gathering feedback from customers and using it to improve products or services.
FOMO (Fear of Missing Out): A marketing tactic that creates a sense of urgency or exclusivity to encourage purchases.
G
Guerilla Marketing: A low-cost, unconventional marketing approach that relies on creativity and ingenuity.
Google Analytics: A popular web analytics tool used to track website traffic and user behavior.
Geotargeting: Targeting advertising or content to specific geographic locations.
Google Ads: An online advertising platform that allows businesses to bid on keywords and display ads on Google's search engine and partner websites.
Goal Setting: The process of defining specific, measurable, achievable, relevant, and time-bound (SMART) objectives.
Gated Content: Content that is only accessible to users who provide personal information, such as an email address.
Growth Hacking: A data-driven approach to rapid business growth.
Global Positioning System (GPS): A technology that can be used to track the location of a mobile device.
Google My Business: A free business listing on Google that helps businesses appear in local search results.
Gross Domestic Product (GDP): The total market value of all goods and services produced within a country.