Selling The Invisible: A Field Guide to Modern Marketing
By: Harry Beckwith
Our Rating: ⭐️⭐️⭐️
This book might be a good fit for you if:
You're in the service industry. Whether you're a consultant, a freelancer, or running a small business, this book offers practical strategies for marketing intangible products.
You're interested in learning about the psychology of consumer behavior. Selling the Invisible delves into the unique challenges of selling services and provides insights into how consumers think and make decisions.
You're struggling with traditional marketing tactics. If you've found that traditional advertising or sales techniques aren't yielding the results you want, this book offers a fresh perspective on how to reach and connect with your target audience.
You're looking for a concise and engaging read. This book is packed with actionable advice, presented in a clear and accessible style.