| October 2024


Hey, So I’m New to This SEO Thing. Can You Break It Down for Me?

So you want to know about SEO?

So, you’ve heard the term SEO thrown around, and now you’re wondering, “What exactly is this SEO thing, and do I really need it?” Don’t worry, you’re not alone! SEO, or Search Engine Optimization, can sound intimidating, but it’s actually pretty straightforward once you break it down. Think of SEO as the key to getting your website noticed by the right people on search engines like Google.

In a nutshell, SEO is all about helping your website rank higher in search results. When someone searches for something like “best pizza in town” or “how to start a blog,” SEO ensures that your website appears near the top. And let’s be honest—most people don’t look beyond the first page of Google, right?

Alright, let’s dive into the basics and break it down into simple steps!

What exactly is SEO?

At its core, SEO is about making sure your website looks good to search engines like Google. The better optimized your site is, the higher it’ll rank in search results. And higher rankings mean more visitors to your site—which often leads to more business.

Here are the building blocks of SEO to get you started:

  1. Keywords:

    Keywords are simply the words or phrases people type into Google when they’re looking for something. For example, if someone’s searching for a coffee shop, they might type “best coffee near me.” Your goal is to find out what keywords your potential customers are using and include them naturally in your website content.

Pro tip: Don’t try to stuff too many keywords onto a page. Google values quality over keyword-stuffing. Make sure your keywords fit naturally in your content.

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